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☆ Inside the AI talent-hiring frenzy
▼ + stars: | 2024-03-27 | by ( Aaron Mok | ) www.businessinsider.com time to read: +6 min

download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Read previewThe fight to hire the best AI talent is heating up as companies large and small compete in the race to create the best products in the booming sector. Last week, Mustafa Suleyman, the cofounder of Google's DeepMind, left his startup Inflection AI to lead tech giant Microsoft's consumer AI division as CEO. "AI talents are some of the most highly compensated in today's job market," Alex Libre, the cofounder and principal recruiter of Einstellen Talent, a service that matches job candidates with generative AI startups, told BI. Related stories"There is undoubtedly a shortage in AI talent," Libre says.

Persons: —, Mustafa Suleyman, Google's DeepMind, Aravind Srinivas, pricey, Sam Altman's, OpenAI, Salesforce, J.T, O'Donnell, Alex Libre, He's, They're, Ray, Flavien, Coronini Organizations: Service, Meta, Business, Big Tech, Companies, Tech, Libre, Big, . Workers, Microsoft

☆ Investors in Airbnb arbitrage business allege they were defrauded in scheme promising 'higher returns than the stock market'
▼ + stars: | 2024-02-11 | by ( Rohan Goswami Annie Palmer | Rohan Goswami | In Rohangoswamicnbc | ) www.cnbc.com time to read: +18 min

Airbnb told CNBC that business practices such as Agyeman's aren't permitted. Airbnb told CNBC it had no business relationship with Agyeman and had taken action to curtail his operations. Carr and other HFA investors told CNBC their frustrations were dismissed or met with legal threats. To get around Airbnb's rules, HFA instructed its investors to list their own homes, a former employee and two investors told CNBC. Airbnb told CNBC that it was rolling out a more robust verification process in the U.S. and elsewhere beginning as early as 2024.

Persons: Elham Ataeiazar Daryn Carr, Carr, Anthony Agyeman, Agyeman, HFA, they've, Agyeman haven't, Airbnb, Brian Chesky, Brendan McDermid, Reuters Carr, Thomas Hunker, Hunker, Wessel Botes, Megan Shears, Shears, It's, Kathy, she'd, copywriters, couldn't, who'd, Collin Ballard, Collin Ballard Ballard, Ballard, lister, HFA's, Agyeman's Wealthway, Wealthway, David Levine, he's, Levine, Levine didn't Organizations: Federal Trade Commission, Department of Justice, Justice Department, FTC, CNBC, Inc, New York Stock Exchange, Reuters, Agyeman, Investors, Google, HFA, MGM, Dallas, North Locations: hustles, Covid, New York City, New York, Airbnb, HFA, Texas, Instagram, Fort Myers, Sanibel, Las Vegas, Dallas, U.S, Agyeman, Florida, North America, Botes

☆ A year after ChatGPT’s release, the AI revolution is just beginning
▼ + stars: | 2023-11-30 | by ( Catherine Thorbecke | ) edition.cnn.com time to read: +11 min

Seemingly overnight, the user-friendly generative AI technology enraptured the globe. It also promised to revolutionize the future of white-collar work — so long as it didn’t cause an AI apocalypse in the process. ‘The world woke up to the AI revolution’And one year since ChatGPT’s public release, the fervor around AI is still at a fever pitch. And AI’s long-prophesied impacts to the labor market is also beginning to emerge, both inside and outside the tech industry. “Many, many, many jobs that are currently done by humans, AI will be able to do,” said Clune, the AI researcher at the University of British Columbia.

Persons: New York CNN —, Sam Altman, ChatGPT, ” Jeff Clune, hasn’t, ” Clune, ”, OpenAI’s, Jakub Porzycki, Suresh Venkatasubramanian, ” Venkatasubramanian, “ It’s, it’s, Venkatasubramanian, Clune, we’re, ChatGPT’s, OpenAI, David Paul Morris, “, CNN’s Kara Swisher, Altman, —, ” Altman Organizations: New, New York CNN, Big Tech, Tech, University of British, CNN, ChatGPT’s, Brown University, Economic Cooperation, Bloomberg, Getty, Microsoft — Locations: New York, University of British Columbia, Krakow, Poland, OpenAI, Asia, San Francisco , California

☆ The latest ad industry salaries, revealed: Here's how much top agencies like WPP, Publicis, and Omnicom offered copywriters, data analysts, and project managers in 2023.
▼ + stars: | 2023-09-29 | by ( Lara O'Reilly | Alex Nicoll | ) www.businessinsider.com time to read: +1 min

Ad agencies sought to fill hundreds of roles this year, from traditional creative openings, to tech-focused jobs. Insider analyzed recent government data to see what agencies paid employees in the US. Here's a snapshot of what groups like WPP, Publicis, and Omnicom paid agency staffers this year. Many agencies have been looking to recruit increasingly technical roles like developers, data scientists, and engineers, alongside the more typical creative jobs. To get a picture of what agencies pay, Insider reviewed the US Department of Labor's Office of Foreign Labor Certification data from the first half of this calendar year.

Organizations: WPP, Publicis, US Department of Labor's, Foreign Labor

☆ Stagwell's Mark Penn explains why he's betting on AI, and what brands get wrong about supporting social issues
▼ + stars: | 2023-08-23 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +4 min

He said brands often botch supporting social issues because they lack a balanced worldview. Insider spoke with Penn about why he's betting on artificial intelligence, buying experiential marketing shops, and how brands should handle thorny social issues. Big brands like Bud Light and Target have been in the news after backlash for supporting social issues. How should brands handle supporting social issues? I don't think people are spending enough time or thinking about that as the fundamental change.

Persons: Mark Penn's Stagwell, —, Mark Penn's, Hillary Clinton, He's, Stagwell, Penn, Bud, We've, Johnny, latelys, — we'll Organizations: WPP, Publicis, Service, Democrat, Republican

☆ How to make money on Fiverr, according to 5 freelance writers
▼ + stars: | 2023-08-02 | by ( Ella Hopkins | ) www.businessinsider.com time to read: +5 min

Courtesy of Raphael MenesesMeneses, 32, started freelance copywriting on Fiverr in 2019 to make some extra money alongside his university job. Alexa Nizam brought her personality to her Fiverr profileNizam updated her profile to get customers for her freelance copywriting. Read more: I make up to $13,000 a month copywriting on Fiverr. Here's how I landed clients on Fiverr. Read more: I made 6 figures in a month on Fiverr working with a team of 150 freelance copywriters to meet client demand.

Persons: Rafael Meneses, Meneses, Raphael Meneses Meneses, Alexa Nizam, Nizam, Nizam Nizam, Alexandra Fasulo, she'd, Read, Gaurav Shrishrimal, Shrishrimal, Gaurav Shrishrimal Shrishrimal, Fiverr . Georgia Austin, Georgia Austin Austin, Betty, Austin, copywriters, Billy McIntyre, McIntyre, Billy McIntyre McIntyre, he'd Organizations: Service, Fiverr, Alexa, Austin, Georgia, Nike Locations: Wall, Silicon, Fiverr, Fiverr . Georgia

☆ A sci-fi magazine editor says his team are sent so many 'consistently bad' AI-generated articles that their workload has almost doubled
▼ + stars: | 2023-07-24 | by ( Beatrice Nolan | ) www.businessinsider.com time to read: +2 min

A magazine editor told CNN his team struggled to review the huge volume of articles generated by AI. Employees at a small sci-fi and fantasy publication say new AI-powered tools are making their jobs harder. He said his team's workloads had almost doubled and they'd struggled to review a stream of "consistently bad" AI-generated content. However, AI-powered tools come with various issues, including a tendency to invent or "hallucinate" facts. Technology publication CNET was forced to issue a string of corrections on several articles after errors were discovered in its AI-generated articles.

Persons: Neil Clarke, workloads, they'd, Clarke Organizations: CNN, Employees, Technology, CNET

☆ I made 6 figures in a month on Fiverr working with a team of 150 freelance copywriters to meet client demand. Here's how I scaled my business.
▼ + stars: | 2023-07-21 | by ( Ella Hopkins | ) www.businessinsider.com time to read: +5 min

Georgia Austin started freelancing on Fiverr in April 2020 and made up to $27,000 a month in a year. She hired freelance writers to meet client demand on Fiverr in 2021 and started her own agency. I started freelance copywriting on Fiverr in April 2020 after I saw a TikTok by Alexandra Fasulo. I use key words to improve SEOI used key words in my gig titles and descriptions to help my listings rank higher in the Fiverr search results. Basically, I'd use Fiverr as a buyer and type in different key words to see what would come up.

Persons: Georgia Austin, Austin, I'm, who's, Alexandra Fasulo, Betty, —, I'd, I've, that's, they'd, it's Organizations: American Express, Toshiba, Rebel, Nike Locations: Brazil, Fiverr

☆ I lost my job to ChatGPT and was made obsolete. I was out of work for 3 months before taking a new job passing out samples at grocery stores.
▼ + stars: | 2023-07-19 | by ( Emily Hanley | ) www.businessinsider.com time to read: +6 min

Emily Hanley is a freelance copywriter, writer, and comedian. She started losing work when clients decided to use ChatGPT instead of hiring a copywriter. For the past several years, I worked as a full-time freelance copywriter i.e. Challenger, Gray & Christmas reported data that showed Artificial Intelligence led to nearly 4,000 job losses in May of 2023. Emily Hanley is a freelance copywriter and comedian.

Persons: Emily Hanley, Hanley, I'm, I've, we've, I'd Organizations: Brand, Artificial Intelligence Locations: Capri, Hawaii

In the past few months, the technology has made ads easier to generate and track. It is writing marketing emails with subject lines and delivery times tailored to specific subscribers. Much has been made about the technology’s potential to limit the need for human workers in fields such as law and financial services. The conflicting attitudes suffused a co-working space in downtown San Francisco where more than 200 people gathered last week for an “A.I. Copywriters expressed worry and skepticism about chatbots capable of writing ad campaigns, while start-up founders pitched A.I.

Persons: Heinz, ” A.I, Copywriters Locations: San Francisco

☆ I was scrubbing toilets at In-N-Out and needed to turn my life around. Now I make up to $17,000 a month as a self-taught copywriter.
▼ + stars: | 2023-06-28 | by ( Michael Clendenen | ) www.businessinsider.com time to read: +5 min

After consuming marketing and copywriting material, he sent businesses letters and landed clients. Now he makes up to $17,000 a month in profit and brings in six figures monthly for his clients. I got a job at In-N-Out Burger, and after a year of working there, I asked my boss for a raise. One of the first groups of people I started working with was chiropractors because I felt strongly about the work they did. Even to this day, when I want to bring on new clients, I send out a new batch of letters.

Persons: Michael Clendenen, —, Burger, Little, I'm, who's, Gary Halbert, Halbert, Barnes & Noble, I'd, I've Organizations: Service, Fortune, Barnes & Locations: Arizona, chihuahua, USA

☆ AI’s deflationary winds will blow away profits
▼ + stars: | 2023-06-27 | by ( Francesco Guerrera | ) www.reuters.com time to read: +6 min

LONDON, June 27 (Reuters Breakingviews) - The prevailing expectation for artificial intelligence’s (AI’s) impact on humans is laden with doom. Yet the history of technological innovation suggests humans will see at least one tangible benefit from AI: lower prices for what they consume. One innovation that could give consumers an advantage over companies is AI agents. Streaming services like Netflix (NFLX.O) and Walt Disney’s (DIS.N) Disney+ could also suffer if AI agents take off. Junior lawyers, call centre operators and advertising copywriters, to name but a few, should probably be afraid, very afraid of AI’s looming threat.

Persons: ”, Geena Davis, David Cronenberg’s, Goldman Sachs, Morgan Stanley, Morgan Stanley reckons, HelloFresh, Walt Disney’s, Peter Thal Larsen, Oliver Taslic Organizations: Reuters, Goldman, McKinsey, Nvidia, May, Reuters Graphics Reuters, U.S . Bureau of Labor Statistics, Bureau of Labor Statistics, Netflix, Deloitte, Thomson Locations: United States, Mallorca

☆ Office workers everywhere are about to face their own Uber moment
▼ + stars: | 2023-06-05 | by ( Matt Turner | ) www.businessinsider.com time to read: +5 min

In other words, the lessons learned from months or years of experience are baked into an AI tool. The rise of AI tools could help millions of new software developersMicrosoft CEO Satya Nadella for example recently told Time that AI tools could lower the barriers to entry for software developers. This doesn't mean the great software developers won't remain great software developers but the ability for more people to enter the field will increase. That's good news for many wannabe software developers, but it's also bad news for many existing ones. "But for the most part, people in these jobs will just face more competition, similar to taxi drivers as Uber proliferated."

Persons: Uber, —, you'll, Carl Benedikt Frey, Erik Brynjolfsson, Lindsey R, Raymond, Danielle Li, Satya Nadella, it's, Aki Ito, Frey Organizations: Service, Transport, Oxford Martin School, Fortune Locations: London

☆ It's becoming clear that AI is going to whack the mediocre middle of office workers
▼ + stars: | 2023-06-02 | by ( Matt Turner | ) www.businessinsider.com time to read: +7 min

More specifically, AI could disproportionately impact the middle class of white-collar workers — the folks who are mid-career, mid-ability, mid-level, and yes, in some cases, mediocre. In other words, the lessons learned from months or years of experience are baked into an AI tool. Microsoft CEO Satya Nadella for example recently told Time that the same could be true for software developers. This doesn't mean the great software developers won't remain great software developers but the ability for more people to enter the field will increase. That's good news for many wannabe software developers, but it's also bad news for many existing software developers.

Persons: —, Erik Brynjolfsson, Lindsey R, Raymond, Danielle Li, Satya Nadella, it's, Aki Ito, Carl Benedikt Frey, Uber, Frey, Mark Muro, Jacob Zinkula, Richard Baldwin, Aaron Mok Organizations: Service, Fortune, Microsoft, Oxford Martin School, London, BT Group, Workers, Brookings Institution, Geneva Graduate Institute Locations: London, British, Switzerland

☆ Will a Chatbot Write the Next ‘Succession’?
▼ + stars: | 2023-04-29 | by ( Noam Scheiber | John Koblin | ) www.nytimes.com time to read: +1 min

When the union representing Hollywood writers laid out its list of objectives for contract negotiations with studios this spring, it included familiar language on compensation, which the writers say has either stagnated or dropped amid an explosion of new shows. But far down, the document added a distinctly 2023 twist. Under a section titled “Professional Standards and Protection in the Employment of Writers,” the union wrote that it aimed to “regulate use of material produced using artificial intelligence or similar technologies.”To the mix of computer programmers, marketing copywriters, travel advisers, lawyers and comic illustrators suddenly alarmed by the rising prowess of generative A.I., one can now add screenwriters. “It is not out of the realm of possibility that before 2026, which is the next time we will negotiate with these companies, they might just go, ‘you know what, we’re good,’” said Mike Schur, the creator of “The Good Place” and co-creator of “Parks and Recreation.”

☆ ChatGPT and Generative AI: Our Guide to 2023's Most Talked-About Technology
▼ + stars: | 2023-04-19 | by ( Insider Intelligence | ) www.businessinsider.com time to read: +2 min

ChatGPT brought generative AI into the limelight when it hit 1 million users in five days. We unpack what you need to know: How does generative AI work? But an estimated 450 startups and several new funds for generative AI indicate a hot market and high hopes for growth. Copywriters, designers, coders, photo and video editors, and even strategists now have access to generative AI tools that can simplify their day-to-day tasks. Want to learn more about ChatGPT and Generative AI?

☆ A Chinese company is reportedly planning to replace some human copywriters and graphic designers with AI
▼ + stars: | 2023-04-14 | by ( Britney Nguyen | ) www.businessinsider.com time to read: +3 min

A marketing company in China reportedly has plans to replace some of its human contractors with AI. A memo seen by Bloomberg says BlueFocus plans to replace external copywriters and graphic designers. Experts previously told Insider some jobs in media can be at risk of being replaced by AI models. A marketing and brand management company in China has plans to replace some of its copywriters and graphic designers with generative AI models like ChatGPT, according to an internal memo seen by Bloomberg. Generative AI can potentially affect 300 million-full time jobs around the world, research from Goldman Sachs found.

☆ ‘Expect Big Changes Ahead’: The Fortune Cookie Industry Is In Upheaval
▼ + stars: | 2023-04-07 | by ( Angus Loten | ) www.wsj.com time to read: 1 min

Over the past two decades, Charles Li, the owner and chief executive of Chicago-based fortune-cookie factory Winfar Foods Inc., has drawn on Chinese proverbs and popular sayings to write thousands of messages that go into the wafers. Mr. Li says he and his 80-year-old father-in-law spend long hours coming up with lines that are clever but still brief enough to fit on a ribbon of paper. Winfar now supplies fortune cookies to more than 11,000 restaurants nationwide, and Mr. Li says he has had to bring in outside copywriters. “Writing fortunes is both fun and hard work,” he says, which itself sounds like something out of a fortune cookie.

☆ ‘Expect Big Changes Ahead.’ AI Is Coming for Fortune Cookies.
▼ + stars: | 2023-04-07 | by ( Angus Loten | ) www.wsj.com time to read: 1 min

☆ Generative AI Brings Cost of Creation Close to Zero, Andreessen Horowitz’s Martin Casado Says
▼ + stars: | 2023-03-15 | by ( Angus Loten | ) www.wsj.com time to read: 1 min

WSJ Reporter Berber Jin, left, spoke with Andreessen Horowitz’s Martin Casado at the WSJ CIO Network Summit in Palo Alto, Calif. The value of ChatGPT-like technology comes from bringing the cost of producing images, text and other creative projects close to zero, according to Andreessen Horowitz General Partner Martin Casado . With only a few prompts, generative AI technology—such as the giant language models underlying the viral ChatGPT chatbot—can enable companies to create sales and marketing materials from scratch quickly for a fraction of the price of using current software tools, and paying designers, photographers and copywriters, among other expenses, Mr. Casado said.

☆ I made $1.7 million in revenue on Fiverr in under 2 years. Freelancers can thrive in a dicey economy — here's what's worked for me.
▼ + stars: | 2023-03-01 | by ( Georgia Austin | ) www.businessinsider.com time to read: +7 min

Austin made $20,000 a month by herself on Fiverr before hiring freelancers to help meet the demand. I started freelancing on Fiverr right before the pandemic hit and made $1.7 million in revenue over the following 17 months. Freelancers who see increasingly sophisticated AI content as an opportunity, not a threat, will come out on top this year. We're still unsure whether Google will rank or penalize AI content — something that will ultimately define its success. But, as with any quickly developing industry shift, freelancers must stay agile and informed to react, adapt, and take advantage of the unfolding changes.

☆ A writer of 5,000 real-estate listings critiqued ChatGPT's attempts. Certain lines made her 'cringe,' but she expects brokers to choose the free AI chatbot over her anyway.
▼ + stars: | 2023-02-13 | by ( Dan Latu | ) www.businessinsider.com time to read: +6 min

Insider asked Hyrapett to analyze ChatGPT write-ups of homes for sale in New York and California. The Zillow listing for a Yonkers, New York, home that Insider asked ChatGPT to write a description for. Dan Latu/InsiderWhen Hyrapett reviewed the listing, she called some of the words the chatbot used — including "boasting," "spacious," and "well-appointed" — cliché. Instead, Hyrapett said, she prefers to use "offers" or "provides" instead of "boasts," "generously sized" for "spacious," and "thoughtfully designed" over "well-appointed." Dan Latu/InsiderThe best real-estate listings lure buyers with call-to-action phrases like, "Come start your new beginning, " Hyrapett said.

☆ A freelancer earned more than $1 million writing Amazon product descriptions via Fiverr. Here's how he built his business.
▼ + stars: | 2023-02-09 | by ( Alexandra York | ) www.businessinsider.com time to read: +5 min

Here's how Newman built his business and found a niche with Amazon item descriptions. He joined Fiverr, a freelance service marketplace, and used his experience in marketing and social media to write compelling descriptions for Amazon sellers. His success coincides with the growing gig and freelance workforce that's surged throughout the pandemic. Here's how Newman tapped into the freelance workforce and how his process earned him more than $1 million. In his initial outreach call with clients, Newman establishes the project's deadlines and how to market the item.

☆ Volunteers who used digital ads to counter Russian propaganda about Ukraine plan to fight misinformation in countries like Syria and Iran
▼ + stars: | 2023-01-30 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +5 min

A group of volunteer 'spammers' who used ads to counter Russian propaganda about Ukraine plans to expand the campaign. Rob Blackie, organizer of the Breaking Putin's Censorship campaign. Earlier this month, the Kremlin said that anyone found simply posting a link to the banned independent Russian news site Meduza could face a six-year prison sentence. An example of one of the Breaking Putin's Censorship ads, which reads, "Why have 141 countries condemned Russians invasion of Ukraine? Breaking Putin's CensorshipThe group, which has now grown to around 60 volunteers, is already structured similarly to an ad agency.

☆ Trader Joe's revealed its annual list of customer favorites—here are the top 8 products of 2023
▼ + stars: | 2023-01-25 | by ( Nicolas Vega | ) www.cnbc.com time to read: +1 min

For the 14th year in a row, supermarket chain Trader Joe's has released its Customer Choice Awards, spotlighting the products that its famously loyal shoppers love the most. The current reigning champion at Trader Joe's is the Chili & Lime Flavored Rolled Corn Tortilla Chips, which the supermarket's copywriters describe as "spicy, ire-zest-tible little scrolls made from stone ground corn masa." These were inducted into the newly created Trader Joe's Product Hall of Fame. They include the Mandarin Orange Chicken, Dark Chocolate Peanut Butter Cups, Peanut Butter Filled Pretzel Nuggets, Unexpected Cheddar and Soy Chorizo. These are Trader Joe's customers' eight favorite products this year and how much they cost.

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